Content marketing takes something you may be doing already – creating content – and turns it into a vehicle for driving tangible business results. The Inbound Strategies Group understands the power of digital content and can help your business create, optimize, publish, and report on content – all designed from the start with to mesh across channels holistically.An optimized content marketing approach is a closed loop system beginning with a keyword strategy
and ending with content metrics reporting and insights
A typical content marketing strategy can be a simple as a keyword-informed editorial calendar or as complex as an end-to-end content ecosystem that encompasses content production, syndication, paid promotion, and content metrics:
Great, relevant content – articles, videos, images – in conjunction with great core web SEO and a solid local, mobile, and social media strategy – is new foundation of digital marketing. The ISG can help get you there.